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When talking about business related issues, solutions, and technologies, you will almost always group businesses as small and large. While the separation is there, it won’t be wrong to say that in a modern where digital technologies prevail, it should not be a problem for small businesses to compete with large ones. The large corporations have the advantage of having more resources without a doubt. However, there was not a time in the past when growing and expanding was as easy for small businesses as it is today.

Digital Marketing for Everyone

Digital marketing starts with a website today. When it comes to website designs, more money does not always mean a better design. If you are working with the right people and are clear about your requirements, your website can be just as impressive as the website of a large business. In fact, internet users today are more in favor of simplistic websites with a focus on the information they are looking for rather than the glitter and sparkle.

As for social media marketing, there is no difference in the size of the market that small and large businesses have to target. They are both targeting global audiences and how good they are at it is not defined by how much money they put in their marketing efforts. Social media marketing is free marketing, so there is no excuse as to who has more resources.

And if you believe that the large corporations make it to the top of the search engine results, you always have a better and more effective niche to compete within – local. With local search engine optimization, small businesses can compete with the medium and large businesses head to head. In simple words, regardless of the size of the business, everyone has access to the same market and same people today. What matters is who does it better.

Digital Solutions Are Available Specifically for Small Businesses

When it comes to software solutions for businesses, the focus is not on large corporations anymore. Today, all types of software solutions have their versions built specifically for small businesses. These digital solutions allow small businesses to cut down their costs and make use of the same technologies that large companies are using.

Take the example of CRMs. At one point, there was a notion that customer relationship management software are only for large businesses, but the things have changed quite a bit today. Web-based CRM are a revelation for small businesses. First, these CRMs provide great marketing, database, customer service and sales solutions to the businesses. Second, they are unbelievably affordable. If you own a small business, you don’t even have to worry about software integration, hardware compatibility, updates, and upgrades, etc. Keep in mind that with in-house solutions, these are the costs that make it difficult for small businesses to grow financially.

With web-based solutions designed for small businesses, you can now have access to a world-class CRM at a fractional monthly or yearly cost. Other affordable digital solutions available include invoicing software, bookkeeping software, payroll software, etc.

During the 2000s, business planning and entrepreneurship experienced a resurgence due to the massive and expansive growth of Web 2.0 businesses and the solid GDP growth of the US. There was a deep hiccup in terms of the 2008 Great Recession, but for all practical purposes, this was nothing more than a major market correction that signaled the exponential change business has undergone with the integration of technology in the way we live life and build wealth. As the saying goes, though, “the more things change, the more things stay the same, and this is true of starting and / or expanding a business. Business planning remains the cornerstone of improving the probability of survival and success in commerce. The tools of planning have improved and changed, but the purpose and foundation of it have not. This valuable resource is more than a “glorified document”; it is a roadmap that keeps the business owner and his / her team focused and also serves as a lever to enhance the business’s investment prospects with both debt and equity sources of capital. The definitive part of the plan rests in the logic of the financial model because it provides a comprehensive and integrated layout of how all the other components of the business work together to produce a sustainable flow of cash and ultimately profit.

What Is A Business Financial Model?

This part of the plan documents and explains how the business makes, spends, and accumulates money in the language of numbers. The reality of business is that the operations of the firm must provide a reasonable value to the marketplace to justify an exchange of resources (i.e. products / services for money). The numbers included in the financial model provide the narrative of how the firm will accomplish these objectives. In order for these figures to have merit, the entrepreneur must provide “proof” of the business model via a sample of actual sales or rely on primary market data segmented specifically by location and industry. Depending on the stage of the business cycle, this portion of the plan includes financial projections of the main business financials (i.e. balance sheet, income statement, and cash flow statement), assumptions that motivate these projections, and supplemental disclosures such as notes to these projections.

What Are The Benefits of Producing and Using A Business Financial Model?
There are 2 main benefits to including this model in the business plan:

(1) Quick Access and Review by Capital Providers

For most entrepreneurs, debt and equity providers are key components of aiding the business in establishing or growing operations to a profitable level. The downside to this reality is that a majority of business owners are not prepared to pitch their businesses properly because they lack the proof. All is resolved, though, once the financial model of the business plan is completed. Not only does the entrepreneur have the proof of an actual document, he / she will have the ability to tell the story behind the numbers in a concise and targeted manner. The ability to tell the business’s story in such a way increases the odds of investment substantially because both management and business risk are mitigated by both knowledge and action.

Discovering time to refresh or make your online business postings can some of the time be a test. In any case, once you assert your posting, you can control which data and pictures have appeared on these destinations about your business, which is absolutely justified regardless of the exertion.

As a rule, you may as of now have a posting, so it’s simply a question of guaranteeing the page for your business. What’s the distinction amongst refreshing and asserting? Refreshing means you’ve made a record and simply need to add new data to the page. Guaranteeing implies that a page for your business exists, however you might not have made or set it up. For this situation, you’ll have to demonstrate it’s your business before you can change any data.

There are a few locales your business could be recorded on, so how would you pick the best? Simple! Begin with these seven:

The 7 business posting locales you should claim and refresh at the present time

Google My Business

Google My Business, in its own particular words, “interfaces you specifically with clients, regardless of whether they’re searching for you on Search, Maps or Google+.”

The most effective method to guarantee or alter your business posting: Click the “Get on Google” anyplace on the page, sign in to your Google account, and take after the means to add your business data to Google.

Yelp for Business

As indicated by Yelp, “A great many individuals visit Yelp each month to discover awesome nearby businesses. Enable them to discover your business – free!”

The most effective method to guarantee or alter your business posting: Click here to scan for your business. A chance that it exists, you’ll see two alternatives: a Claim catch or an already claimed to connect. Tap the choice you see and either sign in or set up a record to alter it.

Business directory

As indicated by Yellow Pages, they “won’t just get you on the web, yet can likewise enable you to get discovered, drive leads and extend your scope.”

Instructions to assert or alter your business posting: Click here to experience the means for refreshing your business points of interest.

Yahoo Local

As per Yahoo, they are “a far reaching business index finish with appraisals and audits, maps, occasions and that’s only the tip of the iceberg.”

Instructions to assert or alter your business posting: Scroll down this page to “Attempt Local Basic Listing for nothing” and snap “Join.” Then, refresh your business contact data including address, telephone number and URL. You don’t have to pay for this administration.

Bing Places for Business

As indicated by Bing,”Places for Business is a Bing entry that empowers business proprietors to include a posting for their business on Bing.”

Step by step instructions to guarantee or alter your business posting: Chances are, Bing as of now has postings for your Trade. Snap here to guarantee them.

Foursquare for Business

As indicated by Foursquare, “More than 50 million individuals utilize Foursquare to find incredible businesses and offer what they adore about them with others. Join the about 2 million businesses who are as of now exploiting Foursquare to join the discussion and develop their business.”

Facebook for Business

As indicated by Facebook, it “can enable you to contact every one of the general population who matter most to your Trade.”

A business plan is a written description of the future of your business and more importantly, how you are going to get there. It is a document that explains what you are going to do to make your company profitable and how you are going to achieve this. It defines both your business model and your strategies to make this business model work and more importantly profitable.

Normally when a business idea arises, you know what resources and capabilities you have at the start of your business and where you want to go in a certain period, usually in 3 or 5 years. But what is the way to reach that goal? Where to start? How to arouse investor interest? Even, how to get your business off the ground? Everything seems so easy when you have the great money winning idea and concept. It is how you are going to achieve these dreams and get enough money to keep the business going for many years to come.

Writing a business plan is to build a map that will guide you to where you start making money with your initial business idea. At is very basic structure, your business plan is a mixture of strategies and plans. It involves financials, marketing, staffing and products. Think of it as the foundation to your new business.

WHAT are the reasons that I might need one?
• To look for investors.
• To apply for a loan.
• To establish the viability of your business idea.
• To make improvements to your current business.
• To expand your current business.

All of these types have different emphasises and a different structure.

WHAT is a business plan?
It is a tool or document that describes a business opportunity or idea, the work team, the operational and marketing execution strategies, the business risks and the economic viability of your business. A well written document guides you to turn an idea into a viable business.

It can also be defined in another context in that the business plan becomes a fundamental tool within the analysis of a new business opportunity, a diversification plan, an internationalisation project, the acquisition of a company or an external business unit, or even the launch of a new product or service within the current business.

To summarise, both for the development or launch of a startup and for the analysis of new business investments, the business plan becomes an indispensable tool. So even though you have an established business, you will still need a business plan as you expand and improve that business.

A business plan is never finished and should be reviewed from time to time at least annually but certainly when large changes to an existing company are anticipated. This implies that every plan must adapt effectively and efficiently to the changes, helping the project to continue.

WHAT is the point of a business plan?
Many entrepreneurs think they only need a business plan when they are seeking investment or when the bank asks for one. However the act of business planning, when completed correctly, enables the entrepreneur to carry out an extensive market study that will provide the information required to design the best possible business model that will be both profitable and efficient.

Additionally, the business plan will develop the strategic measures for all functional areas that will enable them achieve the objectives for the new business.
Once written, the business plan will serve as an internal tool to assess the management of the company and its deviations from the planned scenario. Proposing, if necessary, adaptations to the agreed business model in order to obtain updated information for the daily management of the company. This will include preparation of the required changes and processes to bring the business back on track.

So lets dive into the concepts behind business planning a bit more.

The WHY of The Business Plan
• Why do you want your business plan?
• Why are you writing the plan now?

So you want to develop a business, huh? Well, you’re just in luck. This article will help you whether you are planning to start up new or have an existing business that you would like to expand. This is a step by step guide on how to start, improve, and expand a business while minimizing loss on your part. If you are starting new, please read this article carefully from the very beginning. For those, who already have an existing business and would like to improve or expand, the latter part of the article will be more useful.

Every business starts with an idea. You will find that throughout the article, I have emphasized the mental aspects of people rather than physical or financial aspects. Call me philosophical, but the mind is where everything happens. I have seen and experienced it time and time. When your mind is fully committed, there is literally nothing that you cannot do. Let’s begin.

Step 01: Find Your Passion

To start a business, you need to find out what it is that you are truly passionate about. “Why is that important”, you say? The answer is simple. You really do not want to get yourself stuck into a kind of work that you hate. There are plenty of planning and executing involved in a brand new business and if you are passionate about it, they would not feel like work at all compared to a kind of business you do not care for. After all, happiness is the end result of anything that we do in life. Why not choose a business that would make you happy while doing it?

“When your vacation becomes your vocation, you have succeeded in life”.

Step 02: How to Sell It

Now that you have found your passion, let us figure out how to use it to bill people who are in need of the kind of service you can provide. Even though yours is the most ridiculous passion ever, believe me, there are millions of people who would be glad to have your services. As a matter of fact the stranger and more unique your passion is, the more likely you are to succeed simply because that type of business doesn’t exist yet. That also doesn’t mean that if your passion is something common or usual, you shouldn’t do it. Even if it is something common, if you really love it, you will always find ways to do things differently than the others and that itself is the winner.

Let’s say that you are passionate about cars. You are more likely to succeed in an auto shop, auto parts shop, or a repair and modification shop. Sure, there are plenty of those out there, but if you love it, it is going to be one of a kind. Maybe your shop has a nice waiting area where your customers can have a seat and a free beverage when they come to drop off or pick up a car, or you may have free stickers complementary to having their breaks fixed. Once you’re in the business, you’ll figure that out.

Step 03: The Planning

Write down your unique ideas and prepare a presentation. Take some time to do it. You should not rush this part. If a new idea comes while you are in the middle of the planning stage, do not hesitate to change. Edit and modify until you are fully satisfied and you can see a clear mental picture of your business. I cannot emphasize how important this is. You have to be absolutely clear and certain. If there are parts that are hazy, leave for a while, do something else, and come back to the planning table again when your mind is clear. You will see later how we will reuse this step over and over again.

A thing to remember here is that I am not talking about the “Hows”. At this point, you’re not thinking how you will start the business. That will come later. Your focus at this stage is the “Whats”. If you start thinking about the “Hows”, you will ruin your plan because you will start to think about things such as “How do I get the capital”, “How am I going to find an ideal place” etc. The “Hows” will show up later when you are clear about the “Whats”.

Deciding to start a business can be one of the most exhilarating decisions you make in your life. We are living in a world wherever everyone wants to make extra money and add to his income. Most people have achieved this by acquiring great business ideas. When one starts up a company, he must be ready to meet competition. It is important to note that you would not need to become rich or popular to succeed in business but have to think smartly. But there are a lot of moving parts and many different elements to consider.

10 basic tips essential to start a business successfully.

Tip 1: Get inspired and Love your idea

Every business begins with an idea you may have imagined of opening your own business for years, or motivation may have hit you suddenly. Nevertheless of the source, the first step of starting your own business is coming up with a business idea. And as important as your idea, you must in love with the idea.

Tip 2: Do Your Research / learn everything about the business

You’ve recognized your big idea, now it’s time to balance it with the reality. Are you truly ready to start a business? Answer the questions below and see what you need to prepare yourself for business. For a small business succeed it must fulfill a need, solve a problem or offer something the market wants.

You can identify this need in many ways by doing research, focus groups, and even trial and error.

As you search the market, some of the questions can be:

• Is there a need for your anticipated services or products?
• Who needs it? (Target Costumers)
• Are there other companies offering similar services or products right now?
• How is the competition?
• Can or how will your business fit into the market?

Tip 3: Make a Business Plan

You need a business plan in order to make your business idea a reality. If you expect to seek monetary support from an investor or financial organization, a formal written business plan is a must.

Even if you don’t need monetary support, a simple business plan can give you precision about what you hope to accomplish and how you plan to do it.

In overall, your business plan should summary your business goals and the inspiration behind them, as well as your plan for realization of your goals in terms of marketing and funding.

Tip 4: Planning Finances

Opening a small business doesn’t have to involve a lot of money, but it will involve some investment.

There are a number of methods you can fund your small business:

• With Small business grants
• By Financing
• With Small business loans
• Or Angel investors

Why should you build a buyers list?

So you can have freedom.

Freedom to do what you want and when you want it. That’s probably why you wanted to start an online business in the first place!

So the first step we need to determine is what does it take to be truly free?

To have a business that produces income on demand?

A business that can produce passive income whether you’re working, sleeping, or even having fun?

If you’ve been trying to make money online for any length of time, you’ve probably heard the phrase, “the money’s in the list.”

Unfortunately, that’s not 100% true.

You see, there are really two kinds of lists.

First, is a list of prospects, otherwise known as a “freebie seekers” list.

These are generally people who have filled in their name and email in an opt-in box in order to get a free gift of some kind.

Second, you have a list of customers. These are people who have actually spent money with you and purchased a product that you were selling.

As you probably know, you can have the biggest, most massive freebie-seeker list on earth. But if you don’t have enough people making purchases from you – then what does it matter?

So, here’s the real secret – “The money’s in the buyers list.”

One of the advantages of having primarily a buyer’s list is that they have proven themselves to buy! This indicates that they know, like, and trust you.

Another advantage of building a buyer’s list is that buyers normally give you a real email address because they want to get the thing delivered.

Also, buyers don’t tend to hit the spam button and they tend to be more respectful. They are vested in you and care about the emails you send.

However, the biggest advantage is that buyers will make you more money than freebie seekers.

So what are the 5 steps for building your buyers list?

1. Develop the right mindset. The first thing that we need to do is to realize that you’re building an asset that will allow you to make consistent money on the internet. This is a real business that will make you real money for many years to come.

2. Research niche market ideas. Find out where people are spending their money. My experience is that if people are paying for information in some form online, that means that people are willing to pay for information in that niche.

3. Offer a helpful solution, Once you find your niche, you can need to offer a helpful solution to your market.

4. Drive traffic to your helpful solution. Of course, you can use traffic from a variety of sources such as YouTube, Facebook, Article Directories, Blog Posts, Forum Posts, and Social Media accounts – just to name a few. Decide which traffic method you want to try first in order to build your buyers list. Pick one and then start building your list!