Not every online business strategy works for every business. Unfortunately, many Solopreneurs will continue to force themselves into one standard. Don’t let that be you. Learn some PROVEN tactics to help you avoid these common pitfalls of assumptions and set your brand up for profitable success.
With over 4 Billion+ active online businesses, and all of them fighting for attention, the Internet has made it possible for companies of various sizes to compete on a level playing field of sorts. The main issue remains that most of these companies are unsure how to gain the buying attention of potential clients for their products or services. Creating a Power Crew will be essential to your success as a Solopreneur because you will have to trust someone to help you handle day-to-day tasks. Check out these 10 common assumptions made in online business that you should avoid in order to have a successful head start.
- Skimming on Investing. There is a large difference between spending smart and just being cheap. The Cheap Comes Out Expensive (“Lo Barato Sale Caro” – Judge Marilyn Milian). Reciprocity goes a very long way and helps you build a secure and trusted network. Everyone wants a deal when spending their hard earn money. Most business people have heard the saying, “you have to spend money to make money.” Actually when you take your brand seriously enough to invest in it, be it time or money, you will ensure that everyone on your Power Crew is properly compensated. This could be financially or through barter systems. Either way, you should be willing to give as much or more than you take from others.
- Remaining Blissfully Ignorant. Are you leaving clients under-serviced because you refuse to explore new opportunities and creative possibilities? Put some investigative action behind your motives. Ask your Virtual or In-House Assistant to check out some new avenues. Hire someone to manage these new avenues for you and add them to your Power Crew. They would usually be focused on these tasks for at least 5 hours a week; 1 hour a day. Ignorance is not bliss, especially in business. there are too many opportunities out there for Solopreneurs to get on track and dominate some corner of their market.
- Financing Blindly Without Reason. How can you properly guide your brand into financial success or at the very least avoid bankruptcy if you cannot track how much money is flowing throughout your business? If you are shocked at the amount of money you have spent over a one-year span, are constantly hunting down all of your expenses at tax time, and/or are always living in the red then you’re doing everything all wrong. Don’t become accepting of your business being a financial burden on you. You should have a budget in place to help you remain on track. Remember, you started this for FREEDOM not to trade on pair of frustration created shackles for another.
- Maintenance Is An Option. I see many clients who believe that paying someone to manage their website is a waste of time, yet these are the same people who’s websites are constantly outdated behind the scenes and left vulnerable. Your carelessness is a hackers dream key to your Information Buffet. So much of these items can and should be automated, but you have to remain vigilant in protecting your online business. If you are collecting customer information, there is no room to be casual about Website Security and Maintenance.
- Keeping Up with the Joneses. Doing all you can to follow what the crowd is doing rather than taking stock in what will work for your brand is ultimately a waste of time for you. This is not to say that watching your competition and friendly peers cannot be a learning experience. you simply have to learn to take the learning knowledge and map out your own destiny.